“Water, water everywhere and not a drop to drink.”
The above line is from the poem, “The Rime of the Ancient Mariner”, by Samuel Coleridge. I came across it in an article from McKinsey, “The CIO agenda for the next 12 months: Six make-or-break priorities” (https://lnkd.in/eVf5Uthu), under the priority titled “Choose better over more when it comes to data”.
There are times when we feel that we’re in a sea of data and none of it has benefit to us. I felt this at times when making sense of product telemetry data at Microsoft.
At the risk of over-doing the water references, the key thing in this situation is to not “throw the baby out with the bath water”. Focus on making sure the data you need for your analytics initiatives is good quality. Find the signal in the data noise and make it available for use.
This priority is a point of emphasis in the Data Science Dojo Data Science for Business Leaders training (https://lnkd.in/eQdxarHp) that I contribute to. It should be a point of emphasis in any analytics initiative you have.